YOUR NAME/TITLE: Erica Hoggan, Owner
YEAR ESTABLISHED: 2013
TELL US ALL ABOUT IT! (why you started, how you started, challenges/triumphs along the way, etc.):
I started The Land of Salt with a friend/roommate back in 2013. We both were working 9-5 jobs and needed a creative outlet. We experimented with various artistic endeavors, finally settling on jewelry which spoke to me like nothing else. From the moment I started making jewelry, it sparked a passion that has led to where I am now. I am passionate about creating quality minimalist pieces that can be worn on the daily and are comfortable enough to forget you have them on.
The most challenging aspect to being fully self employed and running a small business is what goes on in my head. The job doesn't turn off when I leave to go home at night, there is a never ending stream of people to compare yourself against on social media, and I feel as though I am constantly battling self doubt. I have really had to learn (and am still learning) how to practice mindfulness and focus on the things that I am doing well or that I am passionate about, rather than things I don't have control over and playing the comparison game.
WHERE CAN WE FIND YOUR SHOP?
I am located in the fabulous Maven District at 177 E 900 S, Ste A - in between Koo De Ker and Jed's Barbershop.
WHY IS SHOPPING LOCAL IMPORTANT TO YOU?
Local businesses, especially food and retail, are what help build and define communities. As we transition more and more into a digital age, having opportunities to interact with your community and create human connection are imperative.
WHY SALT LAKE CITY?
Salt Lake City has it all! Great food, local shops, breweries, close proximity to nature, and a fearless maker community.
FAVORITE MOVIE/TV SHOW?
I love the Outlander series (books and TV), and Game of Thrones (TV, not ambitious enough for the books).
HOW DO YOU SPEND YOUR TIME OUTSIDE THE SHOP?
I love going camping and perfecting our gear set up, eating out, crime podcasts, and drinking all the coffee!